Online Marketing Overview for the Cash & Membership Chiropractic Office | Online marketing

Because online marketing is a vast universe of promotional opportunities it can also become an equally huge source of confusion for small business owners.Most chiropractors are no different.In a nutshell you should work your online marketing from 3 angles.

Social Media Marketing

Search Engine Optimization (SEO) Marketing

Advertising (Online Ads such as Google Ads) Marketing

Arguably, all 3 approaches have equal importance in the world of marketing your small business online.Social Media MarketingYou are no doubt familiar with social media.It’s comprises the faddish world of sites that allow you to keep up with friends, family and celebrities all while telling everyone about everything going on in your own life – should you choose.Beyond the personal boundaries of social media, the business application can prove quite impactful by simply getting a well-crafted business page set up and driving traffic to it. From there just stay actively engaged with those people and you will accomplish top of mind awareness.Supply valuable and thought provoking content with an occasion self-serving promotion such as an upcoming Patient Appreciation Day.Once you are active on the 4 or 5 most popular social media sites, you may consider a platform such as Hootsuite (Hootsuite.com) that will allow you to post from one place and have it populate onto many social media platforms.SEO MarketingTo break SEO marketing down into its most basic explanation coupled with advice, you want to create links pointing to your website.That simply means you want to create a ton of original content (just like this article is for my website) and put your website URL (address) somewhere in it so that people can click it and land on your site.People landing on your website is called your traffic.The more traffic you get, the cooler the search engines think you are and the more your phone will ring.Marketing with Paid AdsAnother way to get traffic is to pay for it.Using Google as the obvious search engine example, you can run what are called Google Ads using their AdWords campaign function.To do this you simply need a Google account and some time on your hands to learn the basics of how to run ads.There is an art and science to running effective ads but well worth your time spent. My own Express Chiropractic office gets 40% of new patients from online marketing efforts, a percentage of which is well crafted paid ads.Another 40% of my patients come from unsolicited patient referrals. Why do I mention this in an online marketing article? Because if you put out all the time and effort it takes to build and maintain an effective online presence just to have those people come in and not have an incredible experience in your office then all that effort was for nothing.And you are going to need to keep spending money to fill the clinic because your existing patients aren’t helping out.Bottom Line for Cash and Membership PracticesOnline marketing is all about having an even split of ads, social media posts and high quality original content floating around on the web. You will never over market online and especially when the bulk of it is proving valuable information verses self-promotion.This means you and your staff can and should always be marketing during any down time.Whether writing an article, a press release, a social media post or online ad there is more to get done than you could ever possibly keep up with.For the Cash/Membership chiropractic office the focus should largely be on your philosophy about health (Salutogenesis vs Pathogenesis, etc.) and the benefits of care and services you offer (No appointment needed, No insurance needed, etc.) along with occasional promotional information (first visit special, etc.).In other words, how you are different than the typical insurance based chiropractic office. By setting yourself apart, the wellness chiropractic niche in your community can better identify that you are the right chiropractor for them.

Reasons Why You Should Consider Setting Up An Online Business | online business

If you are contemplating setting up an online business from home, but are not sure if it is the right option for you here are some reasons that may help you to make up your mind. The internet has allowed many people to earn their living in a new and exciting way. While it is not as easy as some of the hyped up sales pages would suggest, there are real reasons why this way of working may be for you.If you are looking for security in the way you earn your income, setting up an online business is perhaps one of the best ways to ensure that your means of earning a living is secure forever. Why? Once you have learnt the skills needed to make money online, and like any other skills they are easily learnable, if you take the time and effort to do so – you will be able to turn your hand to earning money in a variety of different ways on the internet. It is a smart way of working rather than working hard at a single job over which you have no control. This single job may be taken away from you for a number of reasons like redundancy due to the current poor economy or the owner may decide to retire and close down.If you are a mother with young children at home then setting up an online business from home can be a solution to many problems like the costs of childcare, commuting expenses and office clothing costs too. With some careful consideration and organization you can work from home and take care of your children at the same time. During short breaks from your computer you can then attend to household chores such as hanging out the laundry, bringing it in, cleaning and care of your home, preparing evening meals for the family and be at home with school age children who may be ill for the day. Although these appear to be mundane issues, they can cause problems for working parents of young children. Working from home gives you the chance to take care of them and still be in a position to earn some income too.Setting up an online business allows you the freedom to choose a niche area in which to work, When choosing a niche market to serve with your online business you are able to make that choice yourself. This means that we are able to determine our own working conditions and environment, and do something that will make us happy. When you start a small business online you are in control of your very own destiny. This means that whatever you do will increase your income and not that of an employer. You can also decide when you want to work and when you will take time off to be with your family and attend important events without having to consult with an employer.As the internet has a global reach you will be able to compete on an equal footing with the “bigger boys” who in the offline world may have had more resources to reach customers further away than a smaller business who has a smaller budget with which to work. Setting up an online business allows you to expand your potential customer base and therefore gives you the freedom to think big.It is realistically possible to start a small business online with very little funds. When you are starting out all you really need is a domain name, hosting and an autoresponder service. You can begin setting up an online business for less than forty dollars. Of course you will short cut the learning curve if you are able to take a course on how to start an online business from home. Forty dollars would not allow you to start an offline, more traditional brick and mortar business.The biggest reason to consider setting up an online business is the potential to earn as much income as you want. When most people work in a normal corporate job their earnings are limited in the hours they can work each day. On the internet, you can set up an online business where you earn multiple streams of income and where you are not required to be there to make the money. Once you have set up a product and marketed it, that site, potentially, if done correctly, can earn income for you while you sleep or set up other sites.So, as you can see the internet enables you to work smart not hard. Don’t you think you owe it to yourself to consider setting up an online business to reap all these rewards?

Real Estate Investing – Using Options to Purchase Property | Real estate

Did you know that by using real estate options you can legally take control of valuable properties to generate quick income with only a small amount of money. Learning to understand and use this valuable technique can be extremely valuable to the success of a new or seasoned real estate investor.In order to take full advantage of this great technique, you only need to understand how the technique works and become familiar with, and follow, your local state laws. Having learned how to use this technique and the law, you will soon be on your way to a great return on your investing efforts.Here are some very important questions concerning real estate options…What is a real estate option? Is that the same as a Lease Option? I thought real estate options were illegal! What are the steps in a real estate option transaction? And – How are options used to purchase real estate at discounted prices?What is a real estate option?A real estate option is a unilateral agreement:Between an optionor (The Seller) and an optionee (The Buyer, for the rest of this article I will refer to them only as the Buyer and Seller)Binding only on the SellerWhere the exclusive, unrestricted, and irrevocable option to purchase is exchanged with the Buyer for valuable considerationThe purchase of the option does not impose any obligation upon the Buyer to exercise the option and or purchase the propertyHowever, the Seller is bound by the agreement to sell the property at the agreed price to the Buyer should the Buyer choose to purchase the property within the option time periodThe elements that must be spelled out in an option agreement are:o Price (consideration) to be paid for the optiono Time-when will the option start and when will it expireo Strike Price-the mutually agreed purchase price or property during the option periodo Other terms and conditions of the option agreementIs a real estate option the same as a Lease Option?Yes and No! The option part of a lease option agreement could be exactly the same as the option agreement we are discussing but the lease option includes a lease for the property.
I thought real estate options were illegal!Real Estate Options of some kind are legal in most free countries in the world. It is the lease part that may cause some legal problems in certain American States. In order to avoid any problems, be sure to consult with a real estate attorney before entering into any real estate agreement.
What are the steps in a real estate option transaction?Here is a step by step overview of an option transaction:1. The Buyer and the Seller enter into an agreementAnd the Buyer pays an option consideration to the Seller The Seller grants the Buyer the exclusive, unrestricted, and irrevocable option to purchase property at a fixed purchase price
during a specified period of time.2. The Buyer eitherSets up a closing and purchases the real estate during the option perio sells the option to another investor or Lets the option expire by not purchasing the property during the option period
How are options used to purchase real estate at discounted prices?Investors may use options to gain control of a property for short time. During that time, the investor can seek out another buyer to sell to for a higher price than the option amount. The profit is the amount of difference in the amount of the option and the sale price.But a more creative use of an option would be to locate a seller having a hard time selling their property. Then convince that seller to sell you an option to purchase but with the right to sublease it immediately. The investor may then rent out the property on a rent to own agreement. This will allow the investor to generate some income while helping their renter get into the position to purchase the property from them at a substantial profit.Options are a great way to tie up property for a small amount of money. Some of the benefits of using options to purchase property are:Saving the closing costs of purchasing and selling the propertySaving the holding costs involved in purchasing a propertySaving the maintenance and many other holding costs of owning a propertySaving time by avoiding the loan process–setting up and going to closingsPutting time to use on more productive efforts like finding more optionsOne other thing to keep in mind is that a real estate option will expire when a Buyer fails to exercise the real estate option within the option period of the agreement. At that point the Buyer will not only lose their control of the property but also their original option payment.